Just over a year ago, amidst all the work and deadlines and challenges any small business faces, the team at Bombastic drew a line in the sand. For quite some time, we knew that we were not investing enough time into our own digital marketing. We fell into the same habits that we see in so many small businesses: fighting the daily fires but not lifting our heads up from our computer long enough to look into the future. Of any business, we especially knew the perils of haphazard & inconsistent communications.
We knew we had to change how we organized our time to fit in some additional work, but we had no idea how much more it would benefit us. By honing our practice, we ended up honing our entire business focus. What started as a to-do turned into a gift.
Focusing on our mission and culture strengthened it beyond measure.
We began simply, writing down four lists:
- Our business goals
- Our aspirations for our business & our core values
- How we expect to accomplish them
- What benchmarks we would use to measure success
That meant the creation of this website, the kickoff of our blog, and a more conscious, deliberate presence on social media. We understood that we needed the tangible output to tell our story and show how we support our clients.
What we didn’t realize was that we would have the opportunity to fine tune the intangibles. What gives us pride? What brings us joy every day? What are our strengths? In what areas should we refine our practice to meet our aspirations? Where do we crave more knowledge?
Nearly a year later, we definitely see an improvement in our underlying business metrics, from website traffic statistics all the way to the bottom line. But what has given us the most satisfaction is the ability to do this work in a manner that is core to our believe in supporting our community.
So, we added one more task to our to-do list: a branding video. Pulling this video together was a way to channel all that we have learned about ourselves and what gives us pride in our work. In one minute, we explain Our Why, not just How. The mere thought of a video would have frightened us a year ago – and now it feels like a celebration. We hope you enjoy it.