When do you know it’s time for a complete website redesign? For the Greater Long Island Psychiatric Society, it came down to two simple questions. First: is the website still supporting our mission? And second: is the technology up to date? A few months ago, they realized the answer to both questions was No.
The Society was in a unique position of having a long established website. For the past twenty years, Bombastic supported the Society with a flexible, cost-effective website that not only supported the general public, but also a vibrant Society membership. The site has been used to post:
- informational articles,
- a custom-coded psychiatrist locator,
- contact information and
- legislative updates.
To support the Society Membership, the website contained password-protected areas with event updates, specially curated articles, dues payment options, and officer elections.
However, the coding structure – while fundamentally optimized for mobile phones – was based on an old standard. It became more and more difficult for members to use their phones to interact with the Society and their fellow members.
On top of the usability issues, Bombastic alerted the Society that the coding structure was becoming a strategic risk. Originally deployed by Bombastic in 2011, fewer and fewer web hosting companies were using the framework. Bombastic knew it would be better to migrate the site thoughtfully than in a fit of panic.
What might have been a reluctant project was quickly recognized as a great opportunity. Not only could we put the site on a stronger coding platform, Bombastic and the Society took this opportunity to redesign the flow of the website completely.
Building for the future
We took this opportunity to address structural issues and leap-frog over our current constraints onto an exciting new platform. No more were we dealing with a restrictive coding structure – the new site is built on WordPress with a MemberPress addition. MemberPress offers top-of-class member management features that will take pressure off of the administrative office.
In addition, Team Bombastic updated the custom Psychiatrist Locator and integrated it into MemberPress. Now it’s easier than ever for Members to keep their public psychiatrist profile up to date.
The new website has a robust blogging platform, which will now host the member newsletter. No more PDFs that are cumbersome to download onto phones and difficult to search through.
Starting with a blank slate meant that we could easily reorganize content that had been built over years. Articles were categorized, a list of online resources was scrubbed and improved, new vibrant photographs and icons were added to promote the Society’s branding and add some visual pop.
The best of both worlds
In the end, the Greater Long Island Psychiatric Society has a unique, powerful and detailed website that will support both its large member base as well as the general public. Bombastic was proud to partner with the Society to create such a valuable resource.