When do you know it’s time for a complete website redesign? For the Greater Long Island Psychiatric Society, it came down to two simple questions. First: is the website still supporting our mission? And second: is the technology up to date? A few months ago, they realized the answer to both questions was No.
The Society was in a unique position of having a long
established website. For the past twenty
years, Bombastic supported the Society with a flexible, cost-effective website
that not only supported the general public, but also a vibrant Society membership. The site has been used to post:
- informational articles,
- a custom-coded psychiatrist locator,
- contact information and
- legislative updates.
To support the Society Membership,
the website contained password-protected areas with event updates, specially
curated articles, dues payment options, and officer elections.
However, the coding structure –
while fundamentally optimized for mobile phones – was based on an old
standard. It became more and more
difficult for members to use their phones to interact with the Society and
their fellow members.
On top of the usability issues,
Bombastic alerted the Society that the coding structure was becoming a
strategic risk. Originally deployed by
Bombastic in 2011, fewer and fewer web hosting companies were using the
framework. Bombastic knew it would be better to migrate the site thoughtfully
than in a fit of panic.
What might have been a reluctant project was quickly recognized as a great opportunity. Not only could we put the site on a stronger coding platform, Bombastic and the Society took this opportunity to redesign the flow of the website completely.
Building for the future
We took this opportunity to
address structural issues and leap-frog over our current constraints onto an
exciting new platform. No more were we
dealing with a restrictive coding structure – the new site is built on
WordPress with a MemberPress addition. MemberPress offers top-of-class member
management features that will take pressure off of the administrative
In addition, Team Bombastic
updated the custom Psychiatrist Locator and integrated it into
MemberPress. Now it’s easier than ever
for Members to keep their public psychiatrist profile up to date.
The new website has a robust
blogging platform, which will now host the member newsletter. No more PDFs that
are cumbersome to download onto phones and difficult to search through.
Starting with a blank slate meant
that we could easily reorganize content that had been built over years. Articles were categorized, a list of online
resources was scrubbed and improved, new vibrant photographs and icons were
added to promote the Society’s branding and add some visual pop.
The best of both worlds
In the end, the Greater Long Island Psychiatric Society has a unique, powerful and detailed website that will support both its large member base as well as the general public. By implementing mobile-first design, Bombastic was able to partner with the Society to create such a valuable resource.