The internet is awash in websites. Some may be trivial, some may be critical, but all get in the way of users finding your site. Search Engine Optimization is a layered process requiring a methodical outlook that is up to date with the latest standards. We’ve come to the aid of many clients who, after taking bad advice on what they thought was a quick fix, found their site blacklisted by Google. The takeaway? There are no quick fixes in SEO. Bombastic has years of proven SEO and Online Advertising success, rooted in a few key strategies:
A Strong Code Foundation
Every SEO strategy must begin with a properly designed website. Correct meta tags, page titles, site layout and keyword strategy are critical. If we haven’t built your site, we will provide a complimentary SEO audit and suggest improvements. A proper code foundation is also the basis of successful advertising campaigns – it is all about data.
Raising your Profile Through Advertising
Registering your website on a few online directories is not usually enough to rise above the competition. With the search engines and social media platforms changing their algorithms, you need to be intentional about being noticed. Bombastic creates managed online ad campaigns that are based on key metrics, so we can quickly adjust campaigns to maximize the impact for your budget.
Supporting Local Search
A business dependent on customers located within a certain geographic area must be built and listed with that geography in mind. Bombastic understands the code and listings necessary to make local searches a success.
Interacting With Online Marketing
The best SEO strategy is one that understands the intersecting elements of your online marketing plan. Important keywords that should be written into a blog, for instance, or how to use a discount coupon promotion to boost visibility on search rankings. Having siloed programs will leave a business struggling for results.
Search results vary greatly by town and industry. Some sectors are incredibly competitive when it comes to search rankings. Bombastic conducts a competitive keyword analysis to get a realistic picture of how much effort – and whether it’s going to take a large budget – to break through a noisy marketplace.
There is no room for guesses in a competitive marketplace.
Bombastic will team with you to push your rankings & results ever higher.
Here’s an insider tip on SEO…
Understanding how customers are interacting with your website content is a secret weapon of marketing. Analytics is much more than page view stats. This data can provide new product ideas, suggest affiliate opportunities, allow you to target customer segments and provide insight into which digital marketing efforts are paying off.
Continually customizing your message – and observing what resonates and what doesn’t – will steer your business towards a more successful path.