Our clients approach their business with focus and commitment, and UrbanUs Coffee is a perfect example of this. They are passionate about craft coffee, and began as a small batch local roastery delivering freshly roasted premium coffees to their growing customer base. As they grew their brand through local coffee tastings and community events, they were ready to improve their website to support online sales growth.
They came to us with what was a simple request on the surface: help them transition from their first eCommerce website, which they had created themselves. They needed a site that could automate their monthly coffee club, as they were managing it manually with spreadsheets. In order to grow, they also needed a site with improved inventory, more sophisticated shipping options and payment integration. And building a brand necessitated a site that was attractive and simple to navigate.
Moving from notes in a spreadsheet to automation
After compiling a list of logistical and branding requirements, we vetted eCommerce platform options and began building the new site on Shopify’s system. Creating eCommerce sites can be very complicated, but we purposefully checked in with UrbanUs every step of the way. As we worked together to build a platform that was scalable but didn’t break the budget at launch, our collaborative approach was critical.
The front of the site was improved as the site was rebuilt, with Bombastic conducting a photo shoot at a coffee tasting and creating custom graphics and product photography. The site purposefully includes many layers of branding statements, from details on their philosophy, to colorful graphics and photography. We integrated an event calendar as part of the effort, ensuring they would have a central point for promoting tastings and partnership events.
We are proud to work with UrbanUs Coffee Company, and to support their mission to provide carefully selected and fresh roasted coffees to their customers each week. Our collaboration is the perfect foundation as they continue to build community through coffee around the world, one cup at a time.
“Selecting Bombastic Web Design to build and launch our online store and functional web site was a great decision for UrbanUs Coffee Company. As a growing business, we were learning the art of online sales and social media marketing and knew we needed to hire expertise in this area. We had some unique requirements for our project, but also had a budget to work with. The Bombastic design team was exactly what we needed, providing a collaborative working relationship over several months to select the right platform for our online store, and then develop, test, and launch with interactive feedback from our team along the way. We recommend Amy and the Bombastic Web Design team!” Jeff Jackson, Owner UrbanUs Coffee Company